Celebrity Endorsement Mistakes!

Including social media is an absolute MUST when making a public relations campaign, particularly if the target audience is those from younger generations. This is why many PR campaigns are now hiring influences who are paid to promote a product on their social media accounts. By doing this, the reach can be dramatically widened, as…

My experience at Oakwell

I’m shocked that I am writing this, but yesterday I spent the day at Oakwell, Barnsley Football Club’s stadium – and not as a Leeds away fan. As a PR student, experience is vital. Almost any job I look at applying for, or that I’m even just interested in, states that ideal candidates will have…

SeaWorld is Sinking – A PR Disaster

A few days ago the news came out that 36 year old killer whale Tilikum has finally passed away. A blessing in disguise in my opinion, but that’s a whole other story. Tilikum had been kept in captivity almost all his life and is infamous for killing three people during this time. I genuinely could…

Top Sport PR Stories of 2016

I’m a little late posting this, I’ve been too carried away with Christmas and my birthday! But as 2016 has drawn to a close, I’ve decided to have a look at some of the biggest sporting stories of 2016 and how PR was used in them. Sharapova’s drugs charges So, I’ll start at the beginning…

“I don’t play the odds, I play the man.”

I am a huge fan of the TV show Suits. It’s witty, clever and very funny – I would recommend it if you’re not hooked already! So this post is going to be discussing Suits and what you can learn about PR from it. Suits is an American TV series about a extremely intelligent school…

What’s your favourite Christmas game?

So …Christmas day is drawing to a close, everyone has eaten copious amounts of food, an uncle is probably snoozing on the sofa, someone might have had a drink or two too many and mum suggests playing a game. What harm could that do? Well, if it’s Monopoly, probably a lot! I’m actually a massive Monopoly fan,…

The King of Christmas Adverts… or PR?

It’s almost Christmas and I’m sat in the library writing ANOTHER essay, not feeling Christmassy at all. So I thought I would have a break from writing about ethics (as exciting as it is) and write something about Christmas! Since I have started my course, I’m pretty sure a week hasn’t gone by where someone…

Top 5 PR Movies

This blog post is going to be quite light hearted, as I delve into the film industry and have a look at which films include elements of public relations, potentially without you even realising. Most of these don’t really portray real world PR, but it’s quite interesting to see how PR is represented in films….

Top Tips for Press Releases

Press releases in PR are a necessity. It’s pretty much the first thing that is taught at university and should be embedded in your brain. They are essential for receiving media coverage, but need to written effectively for journalists to take any notice of them. But firstly, what is a news release? Simply, it’s a…

Mitro’s on fire, social media’s terrified!

Any football fan will be aware of Newcastle United’s current dominance in the Championship, after being relegated last season they are now top of the table and three points in front of the next closest team. One of their standout players so far has been Aleksandar Mitrovic, who has become somewhat a cult hero to…